Cutting a go-to-market cycle from 9 months to 6.5
Redesigned the go-to-market process for one of Indonesia’s largest bag manufacturers with Lean value stream mapping. New products now reach the market 28% sooner.
RimaKarimatukhoirin
I bring engineering methods to people problems: mapping processes, measuring workloads, and building the dashboards and AI tools that make the fix stick.
Industrial engineer (ITB) with four years in consulting and in-house HR across Indonesia, 15+ consulting engagements, and a term as CEO of a 40-person foundation. Now in New York for an M.S. in Human Capital Analytics & Technology at NYU.
Selected work
Arya Noble · Dec 2023 – Jun 2024
Making sales assessments fairer, and faster to report
Rebuilt how a clinic and retail group scored its sales staff, using coefficient of variation, trend analysis and the Analytic Hierarchy Process. Automated reporting cut production time by 25%.
- Coefficient of variationHow consistent is each score?
- Trend analysisWhich way is performance moving?
- AHPHow much should each criterion count?
- Looker StudioAutomated report, 25% faster to produce
Bidan Membantu Indonesia Foundation · 2023 – 2026
From data volunteer to CEO of a 40-person foundation
Joined Bidan Membantu Indonesia as a data volunteer, led its HR department, then ran the foundation as CEO. 29 programs, 1,600+ participants and 400,000+ people reached.
Best Team Leader, and HR named Best Department, two terms running.
- 40volunteers
- 1,600+participants in 29 programs
- 400,000+people reached by 100+ content pieces
More projects
- 593job descriptions across 14 job families and 61 competencies, plus 851 training-needs analyses and 383 competency manuals, for a leading Indonesian aviation catering company.
- 779positions covered by workload analysis across 4 companies, with job evaluation for 40 more.
- 30%lower FTE costs in Marketing Support after FTE-based workload and Lean seven-waste analysis.
- 80+executives trained in job analysis across 4 companies, alongside KPI alignment and AI productivity training.
- 1 + 4organization design for a holding company and its 4 subholdings, with HR roadmaps for headquarters and 4 business lines.
- 120WSuperPPM, an automated ergonomic pineapple peeler for small businesses, designed with task analysis, 3D CAD and usability testing (2020–2022).
Experience
Education
New York University
M.S. Human Capital Analytics & Technology (STEM)
Fall 2026 – present · New York, NY
Institut Teknologi Bandung
B.S. Industrial Engineering (STEM)
Graduated 2022 · Bandung, Indonesia
Bidan Membantu Indonesia Foundation
- Chief Executive OfficerDec 2025 – Jul 2026
- Head of Human ResourcesJun 2025 – Dec 2025
Led a 40-person volunteer organization and built partnerships with healthcare institutions. 29 programs, 1,600+ participants, 400,000+ people reached online.
Better&Co
- HR & Management ConsultantJun 2024 – May 2026
15+ engagements across business strategy, organization development, performance and talent management. Co-developed an HR SaaS platform for job descriptions, workload analysis and competencies.
Arya Noble
- Talent & Career Management Unit HeadDec 2023 – Jun 2024
- Organization Development Unit HeadSep 2023 – Dec 2023
Ran talent assessment and leadership acceleration for Erha Clinic Group and Genero Group. Redistributed Marketing Support workload to cut FTE costs by 30%.
Alterra Indonesia
- People & Organization Development SpecialistJan 2023 – Sep 2023
Built Looker Studio dashboards for performance calibration, Human Asset Value, IDPs and attendance. Cleaned performance data with IQR screening and led job-grading restructuring.
Chandra Asri Petrochemical
- ODPM Support OfficerJul 2022 – Dec 2022
Supported workforce planning, job analysis, 360-degree feedback and engagement surveys. Standardized job data through a Job Description Hub.
Institut Teknologi Bandung
- Lab Assistant, Work Systems Engineering & Ergonomics2019 – 2020
Taught practicals in ergonomics, industrial hygiene, work-system engineering, and health & safety management.
Teaching and community
I teach what I practice. In 2025 I gave 8 talks and trainings, most of them on people analytics and building HR tools with AI, and I help organize HR and alumni communities as large as 600+ members.
Communities
Digital Collaborator, Better&Co × ITB Motherhood
Mentored 30 ITB alumni in practical AI skills for commercial work.
Circle HR ITB
Networking and knowledge sharing for 580 ITB alumni working in HR.
AgileHR
Ran monthly study clubs and the AgileHR Picnic for 600+ HR and business practitioners.
IATI ITB (Industrial Engineering Alumni Association)
Managed placement, mentorship and coaching programs; designed promotional materials.
Recent talks
- 2026Generasi Merdeka × SheBuilds on Lovable for International Women's Day
- 2025Building HR Applications with Agentic AI: Intermediate
- 2025Building HR Applications with Agentic AI: Basic
- 2025Smart Collaboration in the Digital Era: Practical Use of AI & Tools
- 2025Future of Work Summit 2025: Transforming Work, Empowering People
Skills and certifications
Data & analytics
- Looker Studio (advanced)
- Excel & Sheets
- AHP
- IQR
- Coefficient of variation
- Workforce & FTE analytics
Technology & AI
- Lovable.dev
- AI-enabled workflow and app development
- HRIS: Talenta, Sunfish, ProInt
Methods
- Lean
- Value stream mapping
- OKR & KPI design
- Job and process analysis
Certifications
- Green Belt Lean Six Sigma (2025)
- Professional OKR Master (2025)
- Mini MBA, General Management (2025)
19 more trainings
- HR Payroll Specialist (2025)
- OKR, BSC, and KPI Harmonization (2025)
- Formulating Strategic Intent: Vision, Mission, Objectives and Values (2025)
- Measuring Workforce and Organizational Readiness to Support Corporate Strategy (2025)
- Understanding Competencies and Competency Management (2025)
- Understanding Corporate Culture and Change Management (2024)
- Job Evaluation (2024)
- Understanding Training Evaluation (2024)
- Business Process-Based Organizational Structure Design (2024)
- Employee Productivity and Profitability (HCVA & HCROI) (2024)
- Situational Leadership in Talent Management (2024)
- Replacement Table Chart and Mentoring in Talent Management (2024)
- Mapping and Measuring Business Processes (2024)
- Competency-Based HR Management (2023)
- Advanced Basic Human Resources Professional (BHRP) (2023)
- Administrative Human Resources Professional (AHRP) (2023)
- Ask Questions to Make Data-Driven Decisions (2023)
- Foundations: Data, Data, Everywhere (2023)
- Basic Human Resources Professional (BHRP) (2022)