Making sales assessments fairer, and faster to report

Sales staff needed to trust that their assessments were fair, and assessment reports took too long to assemble by hand.

I used the coefficient of variation to check how consistent results were, and trend analysis to read performance over time rather than as a single snapshot.

To weigh the criteria, I used the Analytic Hierarchy Process (AHP), which turns pairwise judgments from stakeholders into explicit weights anyone can inspect.

The same period’s talent work pulled psychometric (DISC), competency and productivity data into one view, with Organization Strength Index and Human Asset Value matrices to guide workforce decisions.

Assessments became more consistent and easier to explain, which improved employee trust. Automated Looker Studio reports reduced report production time by 25%.